In today's digital landscape, I believe in one concept, work smart, not hard. With this in mind, a digital marketer needs to get rid of repetitive tasks and activities and focus on the core business to find opportunities for improvements.
You may wonder, who will work on the repetitive tasks and activities? Basically, it would be best if you had smart and AI-powered tools for that purpose. These tools help marketers save time at 30% and effectively personalize their prospects and customers' experience.
What is Marketing Automation?
Marketing automation is all about utilizing tools and software to automate and progress faster in implementing repetitive tasks and activities. Nonetheless, you can't automate everything, as human labor still plays a significant role in this area.
Moreover, you can effectively personalize your email marketing campaign with automation tools, monitor your SEO project, make A/B testing, personalize your website, manage ad campaigns, and much more; there is no room to mention them.
For example, if you want to monitor your keywords rankings in Google Search and get alerts concerning current positions, you need to utilize tools such as Semrush.
It sounds simple, right? And for the most part, it is.
Here is an ultimate guide to marketing automation to get detailed info on the tasks and activities you can automate.
Marketing Automation Tools
There is a wide range of marketing automation tools a digital marketer can use. Some of them are too expensive and designed to serve enterprise businesses, such as Oracle Eloqua marketing automation. But in this article, I'll focus on tools and platforms that help small and mid-sized companies - these tools can also help enterprise businesses. Here is the list:
Every busy marketer is aware of this magic tool. With Zapier, marketers can move info between web apps automatically to get stuff done. Furthermore, there is no need for a technical person to take part in this integration.
For example, maybe you get tons of email attachments in your Gmail account and want to keep them on Google Drive. To resolve this, every time you receive an attachment, open up the email, click the attachment, and then save it to Google Drive. But if you want to save time and effort, you can have Zapier automate this for you.
Simple enough, right?
With Zapier, there is a wide selection of various workflows you can perform. Here are just a few more extended samples to help inspire you:
• Add collected info of Facebook Lead Ads to rows on Google Sheets
• Build Google Calendar events from different Trello cards
• Post tweets over multiple Twitter accounts
HubSpot is more than CRM. It's an all-in-one inbound marketing platform. It comprises a marketing hub, sales hub, service hub, and CMS hub.
Marketing Hub: With this hub, all the marketing tools and data are in one place. Below are the tools:
1. Attracting audience attention
2. Understanding your leads
3. Engaging leads
4. Automating & personalizing marketing
5. Optimizing conversion rate
6. Marketing analysis and reporting
7. And much more
Sales Hub: Sales Hub eliminates friction by bringing all the tools and data together on one simple, powerful platform your team will love. It includes the following features:
1. Email templates
2. Email tracking
3. Document management & tracking
4. Conversation intelligence
5. Call tracking & recording
6. Content management & customer profile
7. Appointment & meeting scheduler
8. Sales automation
9. Sales management playbooks
11. Sales analysis and reporting
12. Mobile CRM app
13. Pipeline management
14. Account-based marketing
Service Hub: It brings all your customer service data and channels together in one place, including:
1. Help desk & ticket automation
2. Conversation inbox
3. HubSpot CRM
4. Team management
5. Customer feedback surveys
6. Custom objects
7. Reporting dashboards
CMS Hub: A platform for developers to build a website using flexible themes and content structure. This hub covers the following features:
1. SEO recommendations
2. Website themes
3. Multi-language content creating
4. Drag-and-drop editor
5. adaptive testing
6. Contact attribution reporting
Above all, with HubSpot, there is no need to hire a developer to integrate those hubs and automate your marketing activities. With just a few steps, you get stuff done.
Semrush is one platform to do SEO, PPC, social media marketing, content marketing, and competitor research. To put it another way, Semrush offers everything you need to dominate your niche online.
Moreover, Semrush knows much more about your market and website. In other words, it provides you entrance to the world's most extensive database of 20 billion keywords, 310 million ads, and 17 billion web page URLs crawled per day.
Another key point to remember is that Semrush is an award-winning suite trusted by millions of digital marketers worldwide. Additionally, if you want to have a keyword research tool, Google Trends, Moz, Hootsuite, and SimilarWeb in one platform, Semrush is the solution.
In conclusion, start gaming the world of digital marketing by automating activities a user can't do.
Zoho MarketingHub is marketing automation and unique lead-to-customer journeys software that helps marketers successfully manage their repetitive activities and tasks across multiple channels. Moreover, it helps generate more leads, converts them to customers, and returns them longer. Effectively. Here is a list of the key features this hub can cover:
1. Complete lead management
2. Web behavior marketing
3. Marketing planner with ROI
4. Multichannel marketing
5. Insightful reports
Additionally, marketers can connect the apps they use every day with just a few clicks with this hub. If you do not yet have an account, give it a try.
Marketing automation is not for lazy marketers! To put it another way, marketers should be smarts and up-to-date with the modern tools to grow their businesses in today's digital landscape.